Saturday, November 21, 2009

New PLDT service offers mobile payment system

The Philippine Long Distance Co. (PLDT) has now made it easy for vendors and clients to carry out payment transactions. By using a single wireless card terminal, merchants can now merchants to seipw all ATM debit and credit card brands.

Called Shops Work Unplugged (SWUP), this new service is a groundbreaking innovation done through strategic partnerships with major acquirer banks. "SWUP operated on a portable payment system that takes advantage of wireless data technology to process sales from practically anywhere," said PLDT customer sales and marketing group head Eric Alberto in a statement.

The PLDT executive said SWUP makes wireless card transactions easy for both vendors and clients, especially in remote areas where there are scant or no banks to withdraw cash from. This is because SWUP runs on the same wireless network that powers Smart Communication Inc.

PLDT corporate business group head Nerissa Ramos said SWUP now accepts major card brands such as Visa, MaterCard, JBC, American Express and Diners Club International as well as Visa Electron, MaterCard Electronic, Megalink and Express Payment System.

SWUP also boasts of security features that make it better than wired credit and debit card point-of-sale terminals which rely solely on the host bank's security system.

PLDT corporate business solutions head Vic Tria said the service to use a private and secure technology called the multiprotocol label switching as its transaction medium rather than the public Internet which is prone to viruses and hackers.

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